Why do we prefer to shop in some stores rather than others? It may be hard to pinpoint, but it comes down to how we feel when we walk in, as much as the merchandise on sale..The ambiance, ease of access, the way in which items are displayed, and how easy it is to locate what you are looking for among the often large range of stocks - all contribute to the "retail experience". Thus store design have become as much a science as an art.
A good shop fitter understands that a sale may well depend as much upon the feeling the customer gets from being in a shop - how it addresses the person they want to be – as the items on sale. It doesn't happen by accident; store design must be done deliberately and with great care.
The four key elements of effective store and design are
1.) external signage
2.) store layout
3.) internal category management and
4.) internal ambiance
There is a lot of sales power in a well designed retail store. Not only can it boost sales at any given site, but for a chain like Expressions, the way we are fitted gives instant customer recognition and allows shoppers easy access no matter which store they visit.
If you regularly do your weekly shopping at one supermarket, you will find it easier and more pleasant to visit the same chain if you are in a different location, than if you have to find your way around a completely different layout. In this way shop deign can contribute to customer loyalty.
A good shop fitter understands that a sale may well depend as much upon the feeling the customer gets from being in a shop - how it addresses the person they want to be – as the items on sale. It doesn't happen by accident; store design must be done deliberately and with great care.
The four key elements of effective store and design are
1.) external signage
2.) store layout
3.) internal category management and
4.) internal ambiance
There is a lot of sales power in a well designed retail store. Not only can it boost sales at any given site, but for a chain like Expressions, the way we are fitted gives instant customer recognition and allows shoppers easy access no matter which store they visit.
If you regularly do your weekly shopping at one supermarket, you will find it easier and more pleasant to visit the same chain if you are in a different location, than if you have to find your way around a completely different layout. In this way shop deign can contribute to customer loyalty.
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