Wednesday, January 7, 2009

How To Implement and Maintain a Planogram

A planogram is a visual description, diagram or drawing of a store's layout to include placement of particular products and product categories. In order to optimize shelf layout and receive a return on investment, the planogram should be properly executed and maintained by staff. Here's how:
Difficulty: Easy
Time Required: > 30 Minutes

Here's How:

  1. Plan plenty of time to setup a new planogram without interruption.
  2. Gather cleaning supplies, additional shelving, peg hooks, signage, product, planograms and any other items needed to begin working. Take these items to the workspace.
  3. Each new planogram should begin with a good cleaning of the shelves and fixtures. Don't forget the base.
  4. Using the planogram, begin setting shelving and peg hooks in the required location. We read planograms from left to right. Shelves should be worked from bottom to top, left to right. Pegs should be worked from top to bottom, left to right.
  5. If necessary, use the actual product to help determine the exact distance needed between each facing and/or each SKU.
  6. Once the planogram is set, fill each space with the correct product. Additional merchandise should be kept in the stock room as overstock.
  7. Create current shelf labels, signage and any other pricing needed for the newly set section.
  8. Zone the finished section by bringing all items forward with labels straight and facing the customer.

Tips:

  1. Perform daily store recovery to keep shelves appearing neat and full.
  2. Replace any worn labels or signs immediately.
  3. Reorder empty spaces as soon as possible.
  4. Provide general housekeeping to keep shelves and product free from dust.

What You Need:

  • Clean rag or duster
  • All-purpose cleaner
  • Additional shelving or peg hooks
  • Merchandise
  • Price Labels, Signage

1 comments:

Mac said...

If the planogram is executed correctly, you've got a better chance of improving sales and avoiding returns and credits. But there's no guaranteeing the stores are setting the product out exactly as you specified.


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