Monday, January 5, 2009

Motivating New Sales Associates

Retail training expert, Bob Richardson, CEO of Associates Interactive, offers the following tips for motivating new associates:

1. Help new employees to achieve an immediate success. Nothing is more frustrating to a new associate learning their position than not knowing what to do next. By providing specific written direction, a trainer / supervisor can remove ambiguity and give the associate confidence that they're doing what is expected.

2. Show new employees by example. Providing an associate with a visual example and then observing them as they practice the task helps eliminate bad habits before they begin. Additionally, when the associate knows that they are doing something correctly and in a way that creates positive results, uncertainty disappears and confidence replaces it.

3. Provide the opportunity for positive feedback from customers. While feedback from supervisors and trainers is beneficial, customers themselves expressing appreciation, gratitude and satisfaction to your associates will provide them with rewarding affirmation.


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